150 years after Charles Darwin published On the Origin of Species, the theory of evolution has proven such a fruitful concept that the terms ‘evolution’ and ‘Darwinian’ have become commonplace. Today it’s simply a model for explaining change, and judging from its many different mutations, it’s tempting to suggest some kind of evolution of the theory itself.
Darwin’s theory of evolution assumed that certain heritable traits, namely those that make the survival and successful reproduction of an organism easier, become more common in a population over the generations. It was this mechanism, Darwin referred to as natural selection, and which he described elaborately.
- Architectural Ideas – According to Danish architect Bjarke Ingels, some architectural ideas prove more sustainable than others. Why? Because people select the best ideas. (Here, by the way, you’ll also find the interesting contrast: evolution vs. revolution, which is also a theme here and here)
- Blogging – Om Malik says blogs need to evolve and be more social. Why? Otherwise they will not survive the competition with social networking services like Facebook and Twitter.
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‘Genes’, in the sense that certain business practices perform the same role as genes in biology, allowing information to be stored in the ‘organizational memory’ and passed on from individual to individual or from firm to firm when a new firm is created.
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The potential for spontaneous mutation, usually referred to in the economic world as innovation and primarily, though by no means always, technical.
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Competition between individuals within a species for resources, with the outcomes in terms of longevity and proliferation determining which business practices persist.
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A mechanism for natural selection through the market allocation of capital and human resources and possibility of death in cases of under-performance, i.e. ‘differential survival’.
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Scope for speciation, sustaining biodiversity through the creation of wholly new species of financial institutions.
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Scope for extinction, with species dying out altogether.



